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In 1993, she answered a help wanted newspaperd ad for someone with a legal background to work in the realestatee industry. "I thought I would do real estate from this end of the andthe negotiating," says Hurley. That's when she joinede in Orlando, where she now works as a real estatde andleasing manager. In that she has dealt with all aspects of commercial real including positioning of properties for financeand construction, leasing and management. Pineloch Management generatesa morethan $10 million in lease, warehouse and agriculture revenus annually. It also manages parcels of land throughout Florida.
The properties it has availabls for lease include the Marketat Southside, Southgate, Pineloch Industrial Park and Southside. Orlandok Business Journal recently spent some time with Hurley to find out where the commercial real estate and leasing marketis OBJ: What was your firstt job in commercial real estate? Working at Pineloch on the business side. I foundf the transition very easy. I interned with a commercial real estatee attorney in college and they hirex me whenI graduated. Transitioning from the law side to the busineses side of real estate was pretty natura l because I had experience in contractsand OBJ: What is the biggesyt leasing deal you've recently handled ?
Hurley: Two deals with OBJ: What do you consider your secrety to success in leasing up Pineloch's commercial properties ? alternative use. If you have a 57,000-square-foot warehouse distribution you think outside the box and converyt the facade to fitthat building. We have marketes our business park as a viable alternativde for the downtownoffice user. It has below-downtown prices that will provide ample parking. OBJ: You were appointed to a three-year term on the Nationak Association of Industrial Officde PropertiesNational Forums' 22-member Business Park Developmenf Forum, which was held in Hollywood on Oct. What ideas came out of that forum that you planto implement?
Hurley: The vacancies in Central Florida businessd parks are dropping and the leases rates are rising. What I founf by listening to othefr members of the forum is that Central Floridsa is in a good plac e when it comes to circumstanceand opportunity. Because of the forecasts, we are able to creatse our own demand. While our vacanc y was dropping, the other markets' vacancies were rising. Their vacancies are over 30 percent, wherer ours are maybe 2 percent. They aren'gt in a position to create demand aswe are. we all experience labor and constructiomnmaterial costs. OBJ: You also spearheaded the NAIOPDevelopersa Showcases, which were very successful in 2004 and 2003.
To what do you attributw their success? Hurley: I had a greagt committee behindme -- no one person can develo p a program like that. Our main focus is to get the brokersx in the industry whoare non-NAIOP members involved. It was time to stop preachingy to the choir and draw them in so the otherf developers would have the opportunity to showcase to non-NAIOP folks. OBJ: What'sz the greatest challenge your industrtyis facing? Hurley: The abilityy to remain focused and be diligent about what the marketg is doing today. It's a dynamic, vibrant but the challenge is to be focused on what it will hold in the Think beyond now as younegotiate long-terk deals. Make those deals renewable.
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