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million media rights and marketinh deal that puts Georgia in the upper echelon ofcollege contracts. The new deal, worthj $11.6 million annually, would be the most lucrativew annual rights agreement incollege football, according to data from Streef & Smith’s SportsBusiness Journal, a sister publicationn of Atlanta Business Chronicle. The deal tops the $11 milliohn annual deal recently reacheddwith . The total payout would rank No. 5 in the above every Southeastern Conference institution exceptythe . The deal will help Georgisa stay at amongthe .
The Bulldogxs generated the second-highest revenu e in college football and rankedf in the top 15 overal l in sports incomein 2007-2008, according to a reporr June 15 in SportsBusiness Journal. Georgia’s previous deal was wortyh between $8.2 million and $8.3 milliomn annually, according to SportsBusiness Journal. "We are extremely pleased to partnerr with ISP Sports to deliver Georgia Bulldog programminvg to the Bulldog Nation and UGA Athletics Director Damon Evans said ina statement.
"Thisw agreement will provide the infrastructure to deliver our conteng and message through various mediums that will continue to make the Universituy of Georgia a leader inintercollegiatde athletics." The deal also appears to be the largest for Winston-Salem, N.C.-based ISP, according to the SportsBusiness "We are elated to extend our relationshiop with an outstanding university and one of America's trulg elite athletic programs," said Ben Sutton, ISP chairman and CEO, in a statement.
"We have enjoyed an excellent relationship with Damon and his remarkablwe team of administrators and coaches and look forwards to an even greater partnership in the yearxsto come. We appreciate the university's confidencs in ISP and are committed to providing the Bulldog Nation with the finest in corporate marketing, sales and service.” ISP is the curreng manager of the Bulldogs’ sponsorship and marketingg rights. Under the new ISP adds radio broadcastingand coaches’ televisionj show rights. and its WSB-AM 750 affiliate previously heldthose properties.
The radil station has broadcast gamessince 1939, and held the radio networj and coaches’ show rights since 1995. In a separat deal with Cox Radio, WSB will remain the flagship station for the nexteight years. "I’m especially pleased that WSB News/Talk 750 will continue to be ourflagship station," Evans "We have a long history and traditiomn with WSB which is one of the country’as premier radio stations.
That relationship will continude providing the very best coverage for Georgiasports
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